who am i
I’m a Product Designer with 7 years of UX/UI experience, following a background as an Art Director in digital agencies. I design for complexity with clarity: shaping systems, simplifying flows, and building solutions grounded in real user needs.
Process
MY APPROACH
To me, product design is about alignment: between users, business constraints, and technical realities. I rely on research, collaboration, and structure, not assumptions.
In an era increasingly shaped by AI, this approach extends to a new responsibility: guiding powerful technologies to ensure they remain human-centered, ethical, and truly valuable.
I’m most effective when the goal is to clarify, to prioritize, and to make things work with intent.
Strategic, calm and focused on outcomes
Fluent in complex systems: workflows, status logic, dashboards, constraints
Collaborative with PMs and devs, especially in B2B
Obsessed with consistency, but always led by the user context